Do you know that there were 2.05 billion online shoppers last year? That is a huge number! Online sales across the globe are reaching new heights day by day. Imagine the competition out there in the marketplace.
If you are an online store owner then you may have a constant question wandering around your mind, “How do I attract more customers to my store?”. Well, you can’t just expect to have customers rolling into your online store right after the moment you finished setting it up. Selling online is more important than setting up an online store.
This article will guide your online store, whether it’s an online fabric store or an online book store, whatever it may be to transform into the best online store ending up earning higher revenue. Here are few best ways to do so.
- Sophisticated store designing:
It is always better to keep the online store design simple, elegant, and attractive. Make sure your online store maintains a classic theme and design which will never fall short of impressing your customers. It is not that you have multiple products to sell, but it’s the positioning of those products i.e placing the products in the category where they belong. After all, customers not only tend to buy products from you, but they also buy the experience and fun in doing so. There are a number of store inventory software that are available in the market. Some POS apps come up with free store inventory software, while some don’t. Zobaze POS app provides free store inventory software with numerous features that are just perfect for categorizing your inventory.
2. Social Media Marketing:
Social media marketing is one of the best techniques there ever was to promote your online store business. Social media marketing involves the use of social media platforms and websites to promote your products or services. Social media is likely the second-highest traffic driver after search engines. In one of the researches conducted, it is proven that more than 70% of people tend to visit social media before they buy a product. Facebook, Instagram, Twitter, and other social media platforms are great mediums through which your online store can have more visitors.
Creating Facebook, Instagram and other social media pages for your online store is not a recommendation anymore, it’s a requirement. Customers will look into your page for important information about your online store, like your online store’s phone number, website link, Mail address, flash sales, etc. Creating a page on social media and promoting the posts with attractive photos and captions of your products to the targeted customers who already have an interest in buying products similar to the ones you are selling would be excellent.
3. Conducting online sales campaign:
Conducting “Online Sales” would bring customers in great numbers looking for good deals on your online store. People will immediately respond to flash sales which provide huge discounts on items for a particular amount of time. Conducting online sales would be your golden opportunity to turn the online sale customers into your regular customers.
Providing free coupons on overstocked, new products and first-time shoppers on your online store wouldn’t hurt your profits. Providing free coupons to targeted customers who shop regularly on your online store would make them stay for longer durations on your online store, thus increasing sales and revenue.
4. SMS Marketing:
SMS Marketing is sending promotional campaigns or other transaction messages for marketing purposes using text messages i.e, SMS. Sending free SMS to your customer is one of the fastest ways to reach out to people in great numbers. And the other process includes you reaching out to your customers via direct messaging.
There are some user-friendly, affordable and permanent solution tools available out there that are helpful for SMS marketing like, “Way2SMS, Fast2SMS, etc for sending bulk SMS”. They’re not for free of course, but they are affordable.
There is another way to reach out to your customers via texting, it’s Direct Messaging (DM). Direct messaging is the process where you use mostly the social media platforms like Instagram, Facebook, Twitter, etc where you direct message people about what you provide on your online store.
5. Email Marketing:
Email marketing is one of the direct ways through which you can contact your customer, so is social media marketing. All you need to do is collect the email addresses of your online store shoppers and keep sending them emails regarding the sales or new products that you’ve launched on your online store etc. Here are some of the emails which you can send to your online shoppers:
- Email them posters of your online store.
- Email them about the new sale that is happening on your online store.
- Email them about the items in their cart which they failed to purchase.
- Email them about the new products that are launched on the online store.
6. Customer reviews are the key:
What is the first thing you do before buying a product from any online store? Is it only me or everyone does the same thing? Reading the reviews posted by the customers who bought the products before.
According to a BrightLocal Study, 84 percent of people trust online reviews as much as a personal recommendation.
People indeed trust customer reviews. It is necessary that you provide quality products to your customers through your online store, if you don’t it could possibly break your business. Make your customer reviews visible to your online shoppers which increases the trust in your store, and will eventually bring them back in the future thus increasing the sales rate which will place your business right on top.
If you are looking to build your perfect online store, or if you are in need of store management software, make sure you visit www.zobaze.com. Our POS system has the best themes, designs, and templates there ever are which will make your dream of building your ideal online store come true.
Not to forget Zobaze has 100K+ downloads and 4.5 rating in Google Play Store. For any queries or information visit: www.zobaze.com
Contact us:
T-Hub, IIIT-Hyderabad Campus, Gachibowli, Hyderabad, Telangana 500032
info@zobaze.com
Phone: (+91) 8074916954
WhatsApp: (+91) 8074916954
