What is Digital Marketing?
Digital marketing is also referred to as ‘online marketing, ‘internet marketing’ or ‘web marketing. To explain digital marketing in simpler terms, it is nothing but the promotion of brands to connect with customers using the internet and other digital communication services like email, social media, texts, multimedia messages, search engine optimization, google ads, blogs, videos, articles, etc. No matter the size of your business, be it local or international, you can sell your products and services to your potential customers by using digital marketing. Digital marketing is considered a boon for small businesses especially as it can help you reach customers within your locality and also millions across the world.
These are tough times. Covid-19 had a huge impact on most businesses across the world. We are not allowed to move out of our homes for our safety. But still, there are ways to continue doing your business using an online store. Create an online store for your business and sell products right from your home. Let us have a look at the tools that digital marketing provides to help your business reach greater heights:
How does digital marketing work?
Let me explain to you a simple example of how digital marketing works. Imagine you’re buying a product, it may be earphones, a new mobile phone, or a household item, or any such thing. What’s the first thing you do before buying the product? of course, you will certainly do a bit of research about it. The first place you visit to know about the product more is the “internet”. Most of us will likely compare the prices of the product, its specifications, reviews, we buy on different online stores like Amazon, Flipkart, Alibaba, etc. By now you could have understood my point that most of the decisions begin online. Having an online presence is freakishly important regardless of what you sell. You have to design a digital marketing strategy such that your business should be active at the place where your potential customers hang out the most and then use different digital tools to promote your business.
What are the important Digital marketing tools?
- Social media marketing:
Social media marketing is the use of various social media platforms and websites to promote a product or service. Do you know that social media is the second-highest traffic driver after search engines? More than 70% of people tend to visit social media before they buy a product. The practice of social media marketing could boost your brand awareness, bring in more traffic, and helps you in targeting specific potential customers for your business. You can different social media platforms like Instagram, Facebook, Twitter,
etc to promote your business.
2. Email marketing:
Email marketing is one of the direct ways through which you can contact your customer, so is social media marketing. All you need to do is collect the email addresses of your online store shoppers and keep sending them emails regarding the sales or new products that you’ve launched on your online store etc.
3. Pay Per Click (PPC):
PPC which stands for “Pay per click” involves online advertising. PPC is a digital marketing channel that many businesses use to drive traffic from their targeted audience using search engines. Pay per click is one of the great ways to drive traffic to your business. Here you can run advertisements on different search engines and will have to pay every time when someone clicks on your ad. You can use Google ads which is one of the best platforms to run different advertisements about your business.
4. Search Engine Optimization (SEO):
SEO stands for Search Engine Optimization. What SEO basically does is, it optimizes your online content so that search engine likes to show it as a top result for searches of a particular keyword. Websites and blogs are the two most benefitting channels from search engine optimization. Build a sophisticated site and providing clear navigation will help search engines index your site within no time. SEO’s are considered the best to drive more traffic to your business. Your key responsibilities when writing on your website are:
- Planning a keyword strategy
- Web analytics
- Organic content strategy
- Develop and implement link building strategy
- Organize to improve search listing results
What are the benefits of Digital marketing?
Let me list you some of the many benefits of digital marketing:
- Improve brand recognition
- Increase leads
- Increase sales
- Market to new target audiences
- Improve online presence
- Grow your market share
- High revenue with minimum cost
- Benefitting from the power of social media
- Improved market presence
- Create awareness and engagement with your customers
In case you need a Point of Sale system also known as the POS system for your business you are at the right place at the right time. Get your hands on Zobaze POS software and run your business like a pro. There are so many features like Shopfront, Reports, Z-Office (Web Back Office), also works offline, etc which are without any question the best for your business. Not to forget Zobaze has 100K+downloads and 4.6 ratings in Google Play Store. For any queries or information visit: www.zobaze.com
Contact us:
T-Hub, IIIT-Hyderabad Campus, Gachibowli, Hyderabad, Telangana 500032
info@zobaze.com
Phone: (+91) 8074916954
WhatsApp: (+91) 8074916954
